WIFM?
“WIFM” is a near-acronym for “What’s in it for me?” People tend to be rather logical, cause-and-effect types of creatures. They act when there is a reason to act. The basic premise of this acronym is that when that result of an action is in the best interest of a person, they are more likely to choose to do it. That’s not to say that people are inherently selfish. Rather, it just means that people Read more…
